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My interest is empowering voices that are dedicated to making progressive change towards our collective future.

I’m going to assume for the sake of mutual respect that you see straight through all the marketing stuff.

Your smart, capable and and want to get results. FANTASTIC!

The crown is for the taking.
What do I mean by that? (continued below.)

Only 5% of Business are using video, and only 1% on a regular basis.

So shoot something on your phone right?

Sure, yeah do that. Zzzzz.

Have you ever looked at analytics of your videos? Do I mean views? No, sure views are legit, well mostly, but let’s look a little deeper.
Case in point I was working with a kickstarter project, and my client was like
“I do just as well with my phone.”
I’m like “Did you look at you analytics?”
“No.”
“For the $200 a day your spending on marketing (facebook boosts) my videos are doing three times as well.”
I mean this was an understatement, but is someone really going to hear me when I say they where 9x as effective?
“What do you mean?”
Ok I just wished they said that.

So we are going to get a little numbery right now, so bear with me. Say your post reaches 100,000 people, and your video you shot from your phone has 10,000 views and people watched that video for 20 seconds on average.

My video has the same reach that was paid for, 100,000. That’s where the similarities change though. 30,000 views with an average of 60 second view time. Quality is everything! Same money spent, but exponentially different results. Not only did three times as many people watch it, they watched it for three times as long. Influence. Screen time. It’s a science. If you want to make real change, then you need to understand and value the difference and look at effectiveness.

My interest is empowering voices that are dedicated to making progressive change towards our collective future. I am determined to make them as effective as possible.
Below are some videos on how to empower your message with video. Enjoy and I look forward to working with you.

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